It is the ad revenue that enables them to plant trees. Therefore if you use the search engine but don’t click on ads, Ecosia won’t make any money and therefore won't be planting any additional trees. The only way that Ecosia raises money is through clicks on advertisements. The adverts are generated by Bing, and when you click on one Ecosia receives a share of the revenue generated by the click (and the rest of the revenue generated from the click goes to Bing). Ad revenues from BingĮcosia’s revenue largely comes from Bing’s advertisements. In fact, at the end of 2020, Ecosia was said to have a 0.28% share of the search engine market in the UK. Unless it develops its own matrix to produce its own search results - an astonishingly enormous undertaking - then it will only ever constitute limited fringe competition to big players like Google and Bing. This approach to search is quite common - Yahoo and DuckDuckGo also have a ‘syndication agreement’ with Bing, meaning they pay for the right to use Bing’s technology. Ecosia doesn’t generate its own web results - instead it has a partnership with Bing, meaning that Bing provides both the results and advertisements that you see.Īs Ecosia doesn’t develop its own webpage results index, technologically speaking it’s not really a competitor in the world of search engines. When you search Ecosia you’re actually searching Microsoft Bing. Ecosia, which bills itself as 'the search engine that plants trees', relies almost entirely on Microsoft Bing technology.
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